In today’s rapidly evolving digital landscape, securing a high ranking on Google is coveted and increasingly challenging for businesses. Constant algorithm updates and shifting user behavior...
GBM Insights On National Burrito Day, Chipotle launched a campaign on social media to help increase its sales. This helped the brand earn its second highest...
GBM Insights Big brands such as Estee Lauder and Macy’s are trying to incorporate modern technology such as AI in their marketing. Companies like TikTok are...
On April 1st, Bud Light and social media influencer, Dylan Mulvaney announced a new partnership. The partnership seeks to establish a positive bond with the LGBTQ...
Dove’s new social media campaign is aimed at promoting mental health awareness among teenagers. The content on social media is very misleading and as such, can...
Analytical business tools are one of the main elements that ensure the efficient operation of the enterprise. They are especially relevant in the context of the...
Social media – A known phrase by millions of people and is a digital buzz. Now the world revolves around social media; no one can deny...